
The Discount Trap: Why Cycling Retailers Need to Rethink Their Strategy
The Bikes College thrives by avoiding the discounting trend, focusing on value over price cuts. This strategy builds a sustainable, loyal customer base, challenging the risky discount-driven norm in cycling retail.

Beyond Recycling: Exploring the Time-Honored Tradition of the Circular Economy
At the core of the circular economy is the belief that “waste” is a resource in disguise. My role is to shift mindsets, showing how ancient practices of reuse can forge a sustainable future.

Celebrating 40 Years of Bolehills BMX: A Tribute to Collaboration and Community
In 1983, a group of enthusiastic riders transformed a simple hill on Bolehill Road into a BMX haven, marking the birth of the now legendary Bolehills BMX track. Fast forward 40 years, and the track celebrated its milestone anniversary with a jam-packed event, made possible by the unwavering support of local businesses and the BMX community.

Two Wheels, One Heart: The Unstoppable Duo of TBC at the Hope Women Enduro
At the Hope Women Enduro, the dynamic TBC duo, backed by big names, proved they’re an unstoppable team, moving mountains in the biking world.

Never give to charity
Support charities sustainably by purchasing their goods and services, just like we do at The Bikes College in Leeds. Buy, don’t donate, to make a real impact.

More in common; a story of an unlikely partnership
We have more in common. Jo Cox Jo believed that we have more in common and she paid the ultimate price for such beliefs. Her