Riding into 2024: The Bikes College Partners with GT
GT has allowed us to become a retail partner for 2024. We offer a full line up but we kicked off our partnership with a few Transeos.
Wheels of Change: The Inspiring Story of 20 Bikes, 3 Charities, and a Corporate Team’s Mission to Make a Difference
IoE checked them. We built and delivered them. Our last corporate collaboration this year saw 20 bikes passed onto 3 charities based in Peterborough doing
The Discount Trap: Why Cycling Retailers Need to Rethink Their Strategy
The Bikes College thrives by avoiding the discounting trend, focusing on value over price cuts. This strategy builds a sustainable, loyal customer base, challenging the risky discount-driven norm in cycling retail.
Beyond Recycling: Exploring the Time-Honored Tradition of the Circular Economy
At the core of the circular economy is the belief that “waste” is a resource in disguise. My role is to shift mindsets, showing how ancient practices of reuse can forge a sustainable future.
Celebrating 40 Years of Bolehills BMX: A Tribute to Collaboration and Community
In 1983, a group of enthusiastic riders transformed a simple hill on Bolehill Road into a BMX haven, marking the birth of the now legendary Bolehills BMX track. Fast forward 40 years, and the track celebrated its milestone anniversary with a jam-packed event, made possible by the unwavering support of local businesses and the BMX community.
Two Wheels, One Heart: The Unstoppable Duo of TBC at the Hope Women Enduro
At the Hope Women Enduro, the dynamic TBC duo, backed by big names, proved they’re an unstoppable team, moving mountains in the biking world.