Cycling is facing a crisis—and the old ways aren’t working. While industry giants double down on outdated models, small independents like us must adapt, unite, and rethink everything. To survive, we must be smart, stay relevant, and help shape the future from the ground up. This isn’t about being loud. It’s about being unignorable.
We’ve spent years building the most complete, impartial, and mobile mechanical support in racing—free for riders and events alike. Backed by brands, driven by purpose, and fuelled by experience, our setup carries spares for nearly every bike on the hill. No catch. No BS. Just support where it’s needed most.
As racing support fades and costs soar, we’re stepping up with free, off-grid mechanical support for riders who need it most. Thanks to the brands backing us, our truck is packed with tools, spares, and passion—keeping the next generation of mountain bikers between the tapes and in the race.
It’s a curious feeling when the work you’ve poured your soul into is reflected back at you through someone else’s words. Read a piece about us from Polaris.
A thought-provoking critique of how modern society’s emphasis on comfort and minimal responsibility is undermining young people’s development, arguing that true growth comes through embracing challenges and viewing achievements as stepping stones rather than final destinations.
Exploring the ethical responsibilities of business owners with monopolistic power, advocating for the use of their influence to foster market growth and support struggling businesses, rather than exploiting their position to the detriment of others.